成員簡報第18號:美洲獅報告

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Recently released: Puma’s first basketball shoe in 20 years.

品牌。 如果你已經建立了一個偉大的產品,你需要一個觀眾。如果你已經建立了一個俘虜的觀眾,你需要一個偉大的產品。選秀之夜來來去去。今年,一個品牌是當晚最大的新聞。美洲獅是籃球界最後一次相關,當時NBA傳奇人物、現任尼克斯評論員沃爾特·"克萊德"弗雷澤在20世紀70年代打球。魯道夫的美洲獅品牌由阿迪達斯的阿道夫·達斯勒的弟弟創立,歷史上被視為阿迪達斯的弟弟。

Their market positions would confirm as such. Adidas is currently trading at a $35 billion market cap, nearly five times the size of Puma’s $7.5 billion market position. But that’s where the disparaging ends. Puma, an American mountain cat known for its secrecy, has made one of the biggest brand splashes in recent memory. It caught the entire industry off guard.

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