The objective is to become the go-to logistics solution for existing and emerging vertical brands. To build a pipeline, we have to market to and sell two distinct groups of partners: DTC brands and the platforms that they use. Here is the message that we must communicate to brands:
To grow your brand’s audience, you have to emphasize the end-to-end shipping experience. From “buy” to unboxing, these are opportunities to manufacturer deeper relationships with customers. Expertise in shipping will attract repeat customers, heightening LTV and your brand’s AOV. But most importantly, there is an opportunity to make your shipping experience part of the product that you’re selling.
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