Member Brief: Our Peloton Analysis

Being adopted by luxury buyers is a gift to manufacturers. Fashion houses, car manufacturers, and home builders understand that there is an element of appeal that cannot be quantified. They know that there is a level of discomfort that comes with that but, if embraced, brands can develop a flywheel that marketing and advertising spend cannot duplicate. Peloton had that until it didn’t.

This member brief is designed exclusively for エグゼクティブ・メンバー, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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