Few understand food service like Kat Cole, the former COO and President of Focus Brands. Where she goes, people follow. Where she is, the masses typically flock. The “coffee-loving chronic learner” and prolific investor recently posted a video to Twitter that highlighted her “direct-to-consumer freezer”, sparking a discussion around the resurgence of interest in frozen foods. Her freezer is indicative of a shift in how the food category is perceived. Frozen foods have evolved past the middle-class TV dinner and gone upscale, as food quality has improved, new preservation technologies have emerged, the trend of the modern consumer/remote worker persists, and the appeal has grown. In short, it’s cool to heat up your food today.
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