Member Brief No. 8: NYT Commerce Report


The word commerce was a dirty one in the media space, until recently. One of 2PM’s capstone beliefs is that commerce is the central engine of the digital economy. That may seem to be reasonable now. But consider that just two years ago, fewer than ten digital publishers maintained direct to consumer storefronts. Many will point to JackThreads and Thrillist, so here is the clipping from May 2010 for reference:


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