The 2PM letter is an industry-leading source for deep generalists that covers the intersection of media and commerce.

With an average open rate of 42.6%, the Monday letter has been delivered since March of 2016. It's manually curated and delivered three times per week (for Executive Members). Each letter features up-to-date analyses plus a summaries of 7-12 key reports. The curations are designed to appeal to deep generalists. Each Monday letter features an original 2PM report. How do we support the newsletter and future growth? Through our Executive Membership. We provide access to practical data, bonus coverage, and additional reports compiled for founders, creators, and senior executives. Our "2PM Growth" product serves as an advisory to select commerce platforms, venture funds, digital publishers, consumer brands, and SaaS companies.
The 2PM letter is an industry-leading source for deep generalists that covers the intersection of media and commerce.

The Monday Letter

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Start your week with an unparalleled understanding of new developments in media, data, brand, data science, and eCommerce.

Executive Membership

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Join top executives throughout the digital industries. They receive thrice weekly briefs, an additional weekly report, and access to a growing number of tools and databases. Executive Members move their industries forward.

Polymathic Forum

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An invitation-only forum and social network for Executive Members, Polymathic is a place to study and collaborate across a number of disciplines. The conversations are nuanced and the discourse is thorough. Founders, C-suite members, and VP+ level corporate employees are eligible to join after six months of Executive Membership.

Web SmithFounder, Editor-in-Chief

I believe that insights should be provided through experience, not just observation. That's the basis of analyses that 2PM provides. I was the cofounding CMO of a DTC brand Mizzen + Main, a company that we started with no early, outside capital. It has since earned the investment of L Catterton and is distributed - nationally - through Nordstrom and over one thousand independent retailers. Prior to my time at the menswear brand, I was the "marketing czar" at Rogue - a DTC fitness brand and manufacturer. There, I had the fortune of learning from a few of the best operators in retail. I've since led commerce operations in the digital publishing industry. This experience included time at Uncrate and Gear Patrol. My work has been featured in CNBC, AdWeek, New York Times, Fast Company, Product Hunt, The Wall Street Journal, and Esquire. Over 10% of 2PM's annual revenue is earmarked to help women and men find second-chance employment opportunity. I have a wife (Lindsey) and two daughters (Alexis and Adriana) and I am the fourth best athlete in this house. You can follow me at @Web on Twitter or connect on LinkedIn.

Grounded in Operations

2PM Inc. invests in a number of brands and platforms that move the modern luxury industry forward. With a hand in advising each of these companies, the operational experience helps to make 2PM a better product.

Terms and Conditions

2PM LLC is a for-profit Ohio company founded in 2015. Subscribers and Members can reach us by simply responding to the letters. To address any changes in email address or membership access, you can go to 2PM reserves the right to end a membership. Terms of Service can be viewed at the footer of this site. All rights reserved.