Memo: All About RMN

First-party data is defining this era of advertising and sales. Companies are now in a race against time: they’ll build, acquire, or market to the platforms that have it. When Facebook revolutionized advertising for early direct-to-consumer brands in 2011-2014, a volume of eyeballs preceded its advertising technology push. Facebook was built atop its user volume, … Continue reading Memo: All About RMN