Issue No. 249: The definitive white paper


A last word: too big to ignore 

Here is the link to the definitive white paper on Amazon’s advantages in commerce, media, retail brand growth, and ad tech.

Key excerpt:

Unlike Facebook and Google, the eCommerce giant is in the business of selling products to shoppers, not selling inventory to brands — a subtle, yet important diference.

Advertising executives are talking to Amazon’s reps about supply chains and inventory as much as ad copy or keyword strategies, which Jason Hartley, 360i’s national head of search and paid social, admitted “is very different and challenging, but absolutely necessary.

See more of the issue here.

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