Issue No. 244: A rare argument.

An argument for brick and mortar

Below are two examples of digital properties that’ve invested in brick and mortar success. As flagship stores and pop-ups have grown in popularity over the last several quarters, data is finally helping to explain the appeal of leaving the digital-only model behind.

Excerpt one: 

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And it’s not just Amazon that’s noticing this development. Aerie‘s brick and mortar presences are having a profound effect on digital consumers, as well.

Excerpt two: 

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