A Last Word: The United States of Amazon
Acquisitions continue to accelerate across the retail landscape. It’s clear that whether the acquisition is made by Amazon or by a competitor, the business decision is driven by a new competitive landscape that is heavily-influenced by the Seattle behemoth.
Amazon isn’t just thriving along a new frontier, it has become the frontier and with so many “theaters of war” that it would take a 17 page white paper to explain each strategy. The closest comparison has far exceeded the Microsoft example. It’s now closer to Standard Oil, whose monopoly was broken up over 100 years ago. In a digital era that is still relatively unregulated, it will be harder for the federal government to stymie Bezos progress. And most consumers would protest, as Amazon has elevated lower costs and ease of purchase as retail necessities.
In issue no. 239, consider how each of the areas highlighted have been or will be affected by Amazon, Inc. The company is a power player in: warehousing, aviation, publishing, eCommerce, film, shoes, grocery, cloud storage, logistics, fashion, manufacturing, and now advertising.
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