Issue No. 236: But first, define “middle-class.”

 

Graphic of the week: Besmirchbox

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Walmart’s purchase of Birchbox seems to be imminent and Wall Street is signaling that the reasons are: (1) logistical shortcomings (2) a shrinking middle-class.

The addition of upscale merchandise demonstrates the changes that the discount retailer has been forced to grapple with as the number of potential middle-class customers drops.

Pew Research Center defines “middle class” in America as households with two-thirds to double the national median income. While that still includes roughly half of American households, it’s a shrinking group — from 2000 to 2014, middle-class populations decreased in 203 of the 229 metropolitan areas reviewed in a Pew study.

 

See more of the issue here.

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