Issue No. 218: Back on 🎯

 

Graphic of the week

bf76a804-fd69-42d5-ae4a-460b9c75baad.png

An interesting look into big box tech innovation thanks to data collected by CB Insights. In one of my many conversations with LeanLuxe’s do-it-all capitan M. Paul Munford, I opined that while focusing on brands is most fun – the platforms that aid their survival are equally important to cover. These sudden shifts in distribution can affect brands in more ways than one. Ask Kevin Plank how he feels about Sports Authority, these days.

Target’s recent attraction to DNVB’s like Harry’s, Bevel, and now Casper has become an industry-wide trend. These marquee, web-first brands are flocking to retailers like Target but how much longer can Tar-jay fend off up-market threats from Wal-Mart? Don’t be surprised to see these modern luxury brands veer that way in the coming quarters.

Read: Is Target back on target? 

See more of the issue here.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.