A last word: 11 easy things
TACTICS: Research by Business Insider indicates that there could be up to $4 trillion dollars in merchandise just waiting to be recovered in abandoned shopping carts. With the right tactics (which we’ll teach you), you could recover up to 64% of that. Before you can do that, however, you must first understand why people leave. First, think about the people who visit your site.
Some are random, some came from paid ads, and some are from social media. Just because they landed on your store on purpose, however, doesn’t mean they’ll buy. But those people who add something to their cart and reach the checkout? They’re motivated.
If they got that far, what caused them to leave without taking the plunge?
Want to decrease cart abandonment? Read on.
See more of the issue here.