One could imagine the potential for similar deals with other e-commerce platforms such as BigCommerce or perhaps marketplaces like Etsy. Kaufman joined BuzzFeed last year when the company acquired his e-commerce startup Scroll. He previously founded and ran an invention startup called Quirky, which has struggled, and also started the successful smartphone accessory company Mophie. Kaufman reports directly to BuzzFeed CEO Jonah Peretti.
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