Issue No. 192: An unbiased look

Last Word: an unbiased look at mid-market eCommerce momentum


Despite the agency-based hype train, there is no outright platform monopoly on mid-size retail brands. Download and review the “Future of eCommerce special report” for additional perspectives on the state of the union and what’s to come.

The report was a great reminder that, often, decisions should be made with hard data. For brands, these are the questions that you should seek clarity on:

  • Which eComm platform should I use to distribute my product?
  • How do I find the best brand or media partners?
  • Should I hire and develop in-house or should I outsource it to a development partner?
  • Should I integrate apps or should I build our own?
  • Which industry data should I use and from what sources?
  • What’s happening at a macro-level and how will affect our trajectory in the coming quarters and/or years?
  • How do I use what we know about the happenings in data, media, eCommerce, and brand “best practices” to best position ourselves for steady growth?

See more of the issue here.

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