Graphic of the Week:
This recent graphic from CB Insights was a great illustration of how fundraising is tied to the startup hype cycle. Represented are three real companies in the DNVB mattress industry: 1) Casper 2) Tuft & Needle 3) Saatva. Casper receives the overwhelming mindshare of press mentions while Tuft & Needle and Saatva appear to be in a much healthier position for longterm growth.
See more of the issue here.