Issue No. 172A: Willpower Lost

Graphic of The Week: Willpower Lost

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As a follow up to this series of tweets, here is a look at the next problems that major retailers face – drastic drops in brand equity forced by what seems to be market-driven peer pressure. There’s coming back from these types of discounts but you’re talking 5-7 years of readjustment.

*Disclaimer: shareholder;  Also, use 2PML10 at the Gear Patrol Store before December 31. 

See more of the issue here.

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