Issue No. 150: email-driven commerce

Graphic of The Day

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About six out of every 10 luxury purchases currently are influenced by digital channels, as social media, a brand’s Web site and mobile feed into buying decisions, whether the transaction is completed online or in-store. While many luxury brands have been avoiding the shift toward digital that many of their mass counterparts have made, BCG warns that the business models of digital laggards will no longer suffice in today’s market (see story). – Luxury Daily

Total Email accounts for 16% of eCommerce traffic but nearly 32%of overall sales. Email doesn’t appear to be dead, just yet.  Read the [unlocked] white paper report here.

See more of the issue here.

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