Last word: On The Halo Effect
The halo effect is a term used in marketing to explain the bias shown by customers toward certain products because of a favorable experience with other products made by the same manufacturer or maker. The halo effect is a concept driven by brand equity.
Issue 108 will feature an original, top 10 list of the VC-backed startups who’ve best achieved the halo effect. The list will be determined by number of new product segments, growth in organic web traffic, in-bound links to their online retail, net promoter scores, and any applicable statistics from Internet Retailer’s databases.
See more of the issue here.