Graphic of The week: In light of Apple’s pivot to service-based revenue
A few notes on the charts above:
- Before 2000 Apple didn’t report revenue from Other Products or Services, so it is possible that the share of Macs in those years is overstated in the top chart
- In 2004 Apple changed from reporting sales of 4 different categories of Macs to 2 categories: portables and desktops
- In 2012 Apple consolidated all Macs into a single category for reporting purposes
- In 2015 sales of iPods were so low that Apple included iPods in Other Products rather than as a separate segment. It appears likely that this will continue in future years
See more of the issue here.