Issue No. 84: Trends, Failures, and Why ads don’t convert

Last Word: The 2PML Goal

As you may know, I placed a hard stop on the number of issues that I’d send for Two PM Links. Maybe that will change, perhaps it won’t. I set a goal to highlight and discuss the many intersections between ad tech, content, commerce, branding, and data. It is a collective study that, if you are in any form of business, would benefit you. This community has grown quite a bit, well beyond my personal expectation. I try to answer every email, provide value on every consulting call, and take every office hour. I don’t exactly know what the outcome would be but I do know that the people who receive this email (and read it at 40+% rates) are great. I repeat, this community is amazing.

To answer a general inquiry: 2PML is a human-curated letter, it takes a bit of time just to avoid wasting yours. There’s a lot of junk out there, you know? The summaries are chosen carefully; the “last word” is written carefully. The intersection of eCommerce, brand, and media is a passion that many of us share and I’m thankful for those of you who find value in the content that is featured each business day.

Thank you. 

See more of the issue here.

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