A last word: the Lin-Manuel effect
Shortly after Hamilton’s 11 Tony Awards, data from Stubhub was exported into Excel to quantify how much of an effect that Lin-Manuel, the show’s creator and its star, had on the marketability of the performance’s eCommerce presence. Here is a definitive look into just how drastic the differential is. In short, you are looking at the accelerating arc of Hamilton’s fade.
See more of the issue here.