No. 53: NBA Finals Brand War, Snapchat’s New Status


via Daniel Roberts, Yahoo Finance

Whenever Nike (NKE), Under Armour (UA), and Adidas (ADDYY), the biggest three sports apparel brands, find themselves facing each other at a major sports event or championship—whether it’s an all-Nike school vs. an all-Under Armour school at the College Football Playoff National Championship, or a Nike-sponsored golfer vying with an Adidas-sponsored golfer at The Masters—sports business pundits love to hype the significance of the brand battle. But this year’s Finals is truly the ultimate example. It’s a team led by Nike’s top athlete, LeBron James, against a team led by Under Armour’s top athlete, Stephen Curry. 

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