Issue No. 51: How Athletes Become Kings, Confessions of An Agency CEO

A last word: On bottling virality

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My position on content and commerce is not very conventional. Though the fanfare has simmered since 2012’s early iterations, a symbiotic relationship between an eCommerce brand and an independent media organization would address two primary issues that hinder each category.

  1. eCommerce: Building a consistent flow of quality traffic is difficult. PR is expensive.
  2. media: ✗ banner ads ⇢ ✗ native ads ⇢ ✗ branded media ⇢ what next?

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