A last word: On bottling virality
My position on content and commerce is not very conventional. Though the fanfare has simmered since 2012’s early iterations, a symbiotic relationship between an eCommerce brand and an independent media organization would address two primary issues that hinder each category.
- eCommerce: Building a consistent flow of quality traffic is difficult. PR is expensive.
- media: ✗ banner ads ⇢ ✗ native ads ⇢ ✗ branded media ⇢ what next?
See more of the issue here.