Issue No. 43: A 2PM Reader Perk, Product Hunt Launches eCommerce, Walmart Slows, and Programmatic TV


Often, independent gear blogs send tons of traffic to Indiegogo and Kickstarter to stay ahead of the next site that wants to feature the latest and greatest. Product Hunt’s traffic flow is altogether different. Their profile shows that, although Product Hunt is somewhat seen as “media”, 11% of traffic is from tech’s elite platforms: LifeHacker, Medium, TNW, and TechCrunch. They are covering products that are featured (and soon to be sold) on Product Hunt. You can’t ask for a better pipeline of new users. Gear Patrol and Cool Material have both optimized for search traffic – receiving 45.72% and 21.4% of their traffic from Google, respectively. In comparison, most of Uncrate’s traffic is direct / organic which is a great accomplishment for a purely editorial platform. An analysis of today’s top gear and tech blogs will look entirely different than what you see above. The number one destination (top right) for the majority of them is, thanks to potentially lucrative deals that sites do with, a tool that allows ad-based sites to monetize their product features. Amazon gets considerable traffic from independent gear blogs like Uncrate and its little brothers: Gear Patrol and Cool Material. Whereas, Gizmodo benefits from a custom affiliate system through Nick Denton’s deals.Kinja.complatform.

Product Hunt has the privilege of being both the start and the destination, depending on the reader’s preference. That’s a lot of free traffic. And the purchase process is as good as it gets for impatient people. Most of your data is saved thanks to your Twitter login. Their Stripe checkout is seamless. It pulls up your history of saved cards, allowing for one-click purchasing.

With an estimated 7M monthly visits with 11.01% referral traffic, Product Hunthas a unique opportunity to become the destination for native sales of the quirky tech-related products that they are known to feature. But with today’s eCommerce launch, the shift to featuring even more hard goods (versus software and Kickstarters) is inevitable.

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