A Last Word: FOMO Domo
Data science is an effective practice at many large corporations. Companies like Domo are making dataviz easier to incorporate in smaller business environments. But one place where data may be hurting business? Major, brick and mortar-first retailers. In the next day or so, 2PML will explore how data collection is tarnishing the brick and mortar experience and leading more consumers to select eCommerce as their first option. Companies who project a premium eCommerce experience – from start to finish – will become more attractive to consumers who once fancied trips to the mall.
See the rest of the issue here.